“For nearly 85 years Magnolia has been providing quality services to business and PR Professionals alike with a concentration on quality and customer service. We strive to provide the best quality, of service to our clients at a reasonable cost… ”
“The goal is to transform data into information, and information into insight… ”
Overview of Services from Magnolia
Traditional Newspaper Clippings: (regional service only):
This service is our traditional newspaper clipping service where Magnolia would mail articles to you every Thursday through regular First Class Mail. You will be billed at the end of each month. Articles can be clipped from daily, weekly, monthly, and quarterly publications including newspapers, magazines, business journals, etc.
As an enhancement to your newspaper clipping service, you may elect to have your clippings scanned and delivered on Digitally and/or on CD-ROM. With this service, we will scan and mail all of your clippings each week and mail your disc with the final mailing of the month. Clippings may be searched, printed and emailed directly from the disc. Many clients value their permanent clipping archive. Many of those that subscribe to this service prefer us to keep their clips in our office and simply upload or mail them the CD Weekly or at the end of the month. In addition Magnolia will also permanently keep a back-up archive copy of your disc.
Every day as the newspapers are delivered to our offices, a legal notice specialist extracts every legal notice on its first publication. Second and Third publications of the same legal notice are not extracted again. These legal notices are scanned, and put through an OCR process where they are converted to text. They are entered into our database where they are given one or more categories. (For example if a bid is for a new city water tank then that bid would be flagged with a “water tank” category).
Each client has their own custom search profile. This client profile contains information on each client as well as a list of categories that is specific to that client. In addition to categories each client may have as many specific keywords as needed to properly cover their requirements.
Every afternoon our custom program tries first to match legal notice categories with those categories that are listed in the client’s profile. Next if a legal notice did not match by category then the program searches for key word matches. All matches are delivered by email in .pdf format each afternoon.
Via e-mail the client, and authorized representatives will receive notification when their keywords are mentioned in the broadcast database accessed by Magnolia Broadcast Monitoring Service, Inc. Include all available local markets, cable networks, national networks, and radio. Notifications will contain date, station, time, city, and keyword(s) in context, additional information will be provided where available such as,
- Nielsen’s Audience Figures
- Calculated Ad Equivalency
- Calculated Publicity Value
- 30-Second Ad Equivalency
- Digital formats, tapes and transcripts additional.
Local, State, Regional, and National packages available for the most Products and Services when Bundled.
Daily Monitoring Reports:
Includes Broadcast Monitoring, Nielsen’s Audience Figures, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and ordering capability.
Includes Broadcast Monitoring, Nielsen’s Audience Figures, 30-Second Ad Rates, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, ordering capability, and a Login ID /Passwords. The Portal Account is stores all of your daily reports in an online database you can sort, share, report, export, analyze, and chart your data. You can add specific analysis values such as tone, placement, and prominence, and custom fields. So you can have a true sense of the big picture.
Includes Broadcast Monitoring, Nielsen’s Audience Figures, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and a 20 second preview of the stories to help you decide about which clips to ordering.
Media Ordering Capability:
The client listed below may order tapes, transcripts, or other media formats from the Broadcast-Alert notifications. Video costs range between $65 and $115 per segment, depending on market, length and format. Longer segments may cost more. CC Transcripts average between $25 and $50, but can cost more depending on length and market.
Client can elect to receive a customized Newspaper Clipping Analysis spreadsheet report that measures and calculates customized information to include 6 of the following criteria for clips published: location, paper circulation, distribution area population, distribution area political district, ad value, column inches, or other customized criteria.
- Media Analysis fee additional $75 per month, $1.50 per analyzed story
Internet Clipping Service:
Magnolia Internet Clipping delivers comprehensive, accurate, timely and economical media monitoring solutions for social media, worldwide news and word of mouth (message boards, forums, and blogs). As today’s most time-efficient and reliable way to track what’s being said about your company, products, brands, people and competitors, Magnolia Internet Clipping is the preferred Internet media monitoring service of astute PR professionals.