INTERNET CLIPPING SERVICE
Magnolia Internet Clipping delivers comprehensive, accurate, timely and economical media monitoring solutions for WORLDWIDE NEWS and WORD-OF-MOUTH (message boards, forums, and blogs). As today’s most time-efficient and reliable way to track what’s being said about your company, products, brands, people and competitors, Magnolia Internet Clipping is the preferred Internet media monitoring service of astute PR professionals. Key features include:
Comprehensive coverage of both news and “buzz”
- Throughout the day monitoring of 20,000+ online news sources worldwide in 17 languages, including wire services, dailies, weeklies,trade journals, Web publications, TV networks, and local TV stations – with unmatched coverage of US media sources
- Daily monitoring of 95,000+ newsgroups, message boards and forums
- Daily monitoring of 100,000+ blogs
- Clients can localize/customize selection of media sources to monitor
- Media sources added upon request
- MS & AL Coverage
More accurate media monitoring
- Near zero missed clips; virtually no nuisance clips
- Advanced Boolean queries, customized to your needs/specifications
More timely clip delivery
- Round-the-clock searching for both news and consumer comments
- Daily next morning e-mail delivery of clips to multiple users
- Optionally, today’s press clips delivered today throughout the day
Time-efficient clip management
- Clip Management Tools allow provides you full-text clip archiving. Easy, time-saving
- search and sort, tracking and distribution of all your clips
Detailed data for media measurement, analysis and evaluation
Clip Metrics: Advanced metrics data include:
- Web traffic rank
- Web reach rank
- Web reach per million
- Web page views rank
- Web page views per million
- Web page views per user
- Circulation data for both online and print editions of news sources
- Visitor data for online news sources and consumer-generated media
Flat Monthly fee
- No per clip charges
- No Set up Fees
Electronic Clippings Service
(Available Nationwide): Each day, Monday through Friday, you will receive an e-mail detailing any published stories that match your search terms. Digital Clipping accesses approximately 7000 news sources nationwide, which is a subset of all publications, and sends a brief citation to you in a menu form. From your morning e-mail you can request the full-text printout of the article.
Cost:
- Statewide Digital Clipping Fee = $125 month
- Regional Digital Clipping Fee = $195 month
- National Digital Clipping Fee = $295 month
For additional information or to sign up please contact us and a Magnolia representative will assist you in setting up your Internet Monitoring Service
Internet Monitoring and Portal Feature
Magnolia Clipping and Broadcast Monitoring Service supplies organizations with business intelligence through daily, customized monitoring reports. Our technology scans and indexes online sites around the world to gather the latest information 24/7 and deliver it to you. We search your keywords against our large dataset of online news sites, government websites, policy websites, and blogs to deliver the results to your email inbox as well as a cloud based portal. Magnolia Clipping and Broadcast Monitoring Service helps you transform data into information, and information into insight. . .
Magnolia Clipping and Broadcast Monitoring Service searches the online news sources that match your keyword criteria to deliver an Internet monitoring report every day. Available with a subscription account, are tools to sort, filter, organize, chart, analyze, and graph clips, including the ability to report to MS Word via email and export to a spreadsheet. Immediate notification of important news is available through Instant Alerts & Monitoring Reports. Also included is the ability to search all of the stories in you portal database for stories using the portal feature.
Magnolia helps organizations track critical news about themselves, their industry, competitors, regulatory environment, and even key individuals. We deliver timely, accurate, comprehensive, and economical media monitoring solutions from Internet news sources and blogs. We monitor over 2.5 million sites including media outlets, bloggers, and other online influencers.
With the ever-increasing amount of information published online, targeted and relevant information is essential to make the right business decisions. Magnolia provides the most time-efficient and reliable way to track what’s being said about your company, products, brands, people and competitors. Every day, you will receive an e-mail detailing any published stories that match your search criteria. From your morning e-mail you can click to view the full-text printout of the article. It gives our clients the power to stay on top of the latest developments that affect their business on a day-to-day basis and in the long-run.
Magnolia Clipping and Broadcast Monitoring Service is built on the principal of simplicity and ease of use, enabling key decision makers to get critical information as quickly as possible. By working with our dedicated team members, our clients are equipped to use news items for strategic and competitive gain. Magnolia Internet Monitoring is the preferred Internet media monitoring service of astute PR professionals.
Magnolia Clipping and Broadcast Monitoring Service helps you transform data into information, and information into insight. . .
Our Media Portal gives you the winning edge in today’s information driven world. Whether you are a Fortune 100 corporation, small business, public relations firm, research organization, government agency or a non-profit, Magnolia Clipping and Broadcast Monitoring Service will deliver the information you need to make critical business decisions and stay ahead of your competition.
Daily Monitoring Reports – Your news is delivered to you, when you need it, continuously, and loaded into your Portal for access from anywhere. Near real time monitoring allows you to see your media hits about you and your competition when it first appears online. Each day you’ll receive an email that contains the abstract report of the internet hits from the previous day.
Best Sources – We also constantly monitor our sources to ensure their accuracy. We have two set of sources, one of which can be attached to a geographical location, such as newspapers, and the other set of sources blogs which are internet only sources. Magnolia is continuously growing our sources list as new sites are going online and we can add sources at your request.
Targeted Solutions – We offer a variety of targeted solutions: Standard, Professional, and Enterprise. We can also tailor the right package of features for every client’s needs.
Custom Solutions – Our experienced Customer Care team will help determine the appropriate sources to track and the keywords that will produce the best results for your organization.
Predictable Expenses – There are no per-clip charges with your Internet monitoring service account, just a low monthly rate.
Internet Monitoring Portal Service
Daily Email News Briefing & Instant Reports
Each day you will receive a detailed email containing the clips you have received during the previous 24 hours, or you may opt to have the clips emailed as the show up in the search.
Online Database of News Clips
The news clips will contain the source, the story headline, the market, highlighted keywords matches and the abstract of the article. There is a hyperlink back to the actual URL of the published story. Included with the analytics are the influence, the market rank, and the number of links back to that article.
We provide tools to work with your clips including the ability to email a single clip or multiple clips, save clips to folders, delete clips, and download clips to a spreadsheet.
Clip Ratings
You can rate the Tone of your clips as Positive, Negative or Neutral and you can also add the Prominence rating to each clip. Our system automatically denotes the placement of the clip. By filtering you can create reports and charts based on your ratings. You have the ability to use Tags to categorize clips with your own custom rating protocol in the Message Points/Notes Field.
Online Analytical Tools
We provide an automatic dashboard view of the past week under a customizable media analysis tab. These dynamic charts and graphs show the hits by market, audience, date, and are completely customizable. Also provided are pre-built charts and graphs with different criteria such as by keyword, by date, by market, by state, by country, by user folder, and by keyword. You can use the analyze feature to create custom on the fly charts including Pie Charts, Bar Charts, Horizontal Bar Charts, Stacked Bar Charts and Line Charts.
Keywords & Clip Archival
Keywords can be added, changed, or deleted online at your convenience. Our keyword search specialists will customize your searches criteria to deliver the best results possible.
Customer Care
At Magnolia we take pride in being able to help our customers with any request they may have. For every customer we take a 20 minute demo, and training session when your account is set up. At any time, you can take advantage of the unlimited phone, web, and email support.
Key Features
Monitoring more than 2.5 Million sources online news sources including wire services, dailies, weeklies, trade journals, web publications, blogs, consumer-generated media, TV networks, and local TV stations – with unmatched coverage of US media sources
Unlimited Logins: Any numbers of team members you want to log into your portal
Unlimited Keywords: Advanced Boolean queries, customized to your needs/specifications
Continual Search: Round-the-clock searching for both news and consumer comments
Unlimited Folder Sorting: Create as many folders to sort and organize you clips as you need
Daily Email Report: Today’s press clips delivered today throughout the day
Customizable Email Recipients: Daily next morning e-mail delivery of clips to multiple users
Customizable Dashboard: Easy, time-saving search, sort, charting, and distribution of all your clips
Customizable Tabs: We can add tabs that link to other useful site that you visit to manage you media
Email and Phone Support: Call or email to speak with someone who can solve your problems.
Online Webinar Training: one on one training for portal usage and reporting
Cached Story Abstracts: Clip Management Tools allow provides you full-text clip archiving in the Portal
Clip Metrics: Advanced metrics data include:
- Web traffic rank
- Web reach rank
- Web reach per million
- Web page views rank
- Web page views per million
- Web page views per user
Clip Rating: Rate your clips and Positive, Negative, or Neutral
Placement: Rate your clips according to page placement
Prominence: Rate your clips to the type of mention in the article
Add Sources: ability to add your favorite media sources
Report Output: Save Reports to word, excel, xml html, or email
Flat Monthly fee:
Statewide Digital Clipping Fee = $125 month
Regional Digital Clipping Fee = $195 month
National Digital Clipping Fee = $295 month
*Discounts available with subscriptions to multiple services
