Clip Analysis Service

Basic Clip Analysis:

Clients can elect to receive a customized Newspaper Clipping Analysis Report which includes information designed for your needs in a 6 column format. The goal is to transform data into information, and information into insight. Typically this will include date of publication, name of publication, county, city, state and circulation. However, these reports are customizable for each client and may include bar graphs etc.

• Media Analysis fee is $25 per month plus $0.25 per clip in addition to your regular clipping fees.

• Sample1 – Total Clip Count
• Sample2 – Total Circulation
• Sample3 – Clip Count by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Sample4 – Circulation by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Sample5 – Listing of all of your clips

Advanced Clip Analysis:

Clipping Measurement and Calculated Ad Equivalency This service will provide the same basic report as in the analysis report above, plus the number of column inches in each article coupled with its advertising equivalency value.

• Clipping Measurement and Calculated Ad Equivalency fee is $40 per month, $0.40 per clip in addition to your regular clipping fees.

• Analysis Sample 1 – Total Clip Count
• Analysis Sample 2 – Total Column Inches
• Analysis Sample 3 – Total Media Value
• Analysis Sample 4 – Total Circulation
• Analysis Sample 5 – Clip Count by Date
• Analysis Sample 6 – Column Inches by Date
• Analysis Sample 7 – Media Value by Date
• Analysis Sample 8 – Circulation Date
• Analysis Sample 9 – Clip Count by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 10 – Column Inches by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 11 – Media Value by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 12 – Circulation by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 13 – Listing of all of your clips

Comparative Clip Analysis:

Clipping Measurement and Calculated Ad Equivalency This service will provide the same basic report as in the analysis report above, plus the number of column inches in each article coupled with its advertising equivalency value. We can compare customized categories, companies, advertisements, topics, issues, or candidates.

• Clipping Measurement and Calculated Ad Equivalency fee is $40 per month, $0.40 per clip in addition to your regular clipping fees.

• Analysis Sample 1 – Comparative Analysis – Total Clip Count
• Analysis Sample 2 – Comparative Analysis – Total Column Inches
• Analysis Sample 3 – Comparative Analysis – Total Media Value
• Analysis Sample 4 – Comparative Analysis – Total Circulation
• Analysis Sample 5 – Comparative Analysis – Clip Count by Date
• Analysis Sample 6 – Comparative Analysis – Column Inches by Date
• Analysis Sample 7 – Comparative Analysis – Media Value by Date
• Analysis Sample 8 – Comparative Analysis – Circulation Date
• Analysis Sample 9 – Comparative Analysis – Clip Count by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 10 – Comparative Analysis – Column Inches by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 11 – Comparative Analysis – Media Value by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 12 – Comparative Analysis – Circulation by Type (DAILY, WEEKLY, MONTHLY, etc…)
• Analysis Sample 13 – Comparative Analysis – Listing of all of your clips