Category Archives: Magnolia
Newspapers: number one source for local news
Newspapers: number one source for local news Despite all the doomsayers out there writing obituaries for the nation’s newspaper industry, 150 million Americans – two out of three adults – read a local newspaper last week. Newspaper Association of America … Continue reading
Weekly papers persevere; weeklies are alive and read
At a time when doomsayers are predicting the death of traditional journalism, thousands of small-town weeklies are doing just fine, thank you. We’ve been hearing a lot of depressing news in recent years about the dire financial prospects for big … Continue reading
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Magnolia Portal Demo Video
Magnolia Portal Demo Video http://67.214.99.203/magnoliamonitoringvideo Magnolia Broadcast Portal The Magnolia Media Manager is a Portal that we have developed specifically to help you track you media coverage. The portal allows you to login, from there you can sort, share, search, … Continue reading
Historical Press Clipping Services Still Alive and Well
News Media Monitoring: Historical Clipping Services Press Clipping Services continue to thrive as online media differs from traditional print media by more that 80%. RSS feed generated by Page2RSS
Google Profile added for Magnolia Clipping Bid Reports and Legal Notices Reports
We added a google profile to increase visibility of our services in hopes that more people looking for advertisements for bids could find our services. Bid Reports: Our legal notice specialist extracts every legal notice on its first publication. Second … Continue reading
Media Monitoring Service = Definition
A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, “watermarked” video/audio, and even billboards.
Such services hold, or have held, various names – changing over time as new forms of media are created. Alternative names for such services include:
Press/media cutting agency/service
Press/media clipping agency/service
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Justify your PR Existence!
As a PR professional you must show your client that you are doing a good job. One way to justify your existence is to measure the results generated by your press releases, TV placements, and Internet articles. What is the best way to monitor and measure these hits. Yes you could do this yourself and all of the papers that you have sent a press release, use “Google Alerts”, and watch check the TV news each night to see what aired, or was published. A better and more effective and efficient way do do this is to hire a media monitoring company to do this for you. Lets break each portion of the media down and examine exactly what can be measured.
Custom Bid Reports
“Magnolia’s Custom Bid Notification offers today’s most comprehensive, time-efficient and economical way to find work from Legal Notices available.” • Find Leads Easier • Get More Jobs • Inexpensive & Effective • Every MS & AL Publication • … Continue reading
Broadcast Monitoring
“Maintaining the highest quality preview video and the most complete coverage area available in the industry.” • 210 US Markets • Same Day Delivery • 60+ Days Archives • Video Preview • Broadcast Portal • Nielsen’s Audience … Continue reading
