Broadcast


Broadcast Monitoring

Broadcast Monitoring:
Via e-mail the client, and authorized representatives will receive notification when their keywords are mentioned in the broadcast database accessed by Magnolia Broadcast Monitoring Service, Inc. Include all available local markets, cable networks, national networks, and radio. Notifications will contain date, station, time, city, and keyword(s) in context, additional information will be provided where available such as,

  • Nielsen’s Audience Figures
  • Calculated Ad Equivalency
  • Calculated Publicity Value
  • 30-Second Ad Equivalency
  • Digital formats, tapes and transcripts additional.

Packages Pricing:

Local, State, Regional, and National packages available for the most Products and Services when Bundled.

Daily Monitoring Reports:

Includes Broadcast Monitoring, Nielsen’s Audience Figures, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and ordering capability.

Portal Account:

Includes Broadcast Monitoring, Nielsen’s Audience Figures, 30-Second Ad Rates, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, ordering capability, and a Login ID /Passwords. The Portal Account is stores all of your daily reports in an online database you can sort, share, report, export, analyze, and chart your data. You can add specific analysis values such as tone, placement, and prominence, and custom fields. So you can have a true sense of the big picture.

Preview Ability:

Includes Broadcast Monitoring, Nielsen’s Audience Figures, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and a 20 second preview of the stories to help you decide about which clips to ordering.

Media Ordering Capability:

The client listed below may order tapes, transcripts, or other media formats from the Broadcast-Alert notifications. Video costs range between $65 and $115 per segment, depending on market, length and format. Longer segments may cost more. CC Transcripts average between $25 and $50, but can cost more depending on length and market.